×
ETISALAT - HAPPY ALPHABET

×
ANGHAMI - VIOLENCE COVER



×
LOTO LEBANON - DREAM NUMBER





×
SNICKERS - HUNGER SUPPORT



×
DEEZER - STUDY
Client: Deezer
Agency: Impact BBDO
Production Company: Stoked Films
Producers: Rita El Hachem & Charbel Aouad
Director: Daniel Morcos





×
DEEZER - MEMORY LANE
Client: Deezer
Agency: Impact BBDO
Production Company: Stoked Films
Producers: Rita El Hachem & Charbel Aouad
Director: Daniel Morcos

s



×
TWIX - FACE OFF

s



×
VISA - INSIDERS




×
NEDBANK - SECRETS MOVIE
Three lives. Three secrets. On paper, Ben is a successful businessman, the perfect husband and father. But the things he’s done come back to threaten his entire existence. Amanda has everything under control, but nothing will prepare her for when it all falls apart. Alinah and Sizwe live for their son, but what if their actions hurt instead of help him? The film examines three South Africans’ everyday lives, and the lengths we will go to when our secrets start to surface.


×
CASTLE FREE - MADIBA 100
We wanted to honour the man that allowed South Africans to be free through sport, in particular rugby. By wearing the springbok Rugby Jersey at the world cup final in 1995, he signaled the start of a new era. The special edition rugby jersey was made to honour the man that was free to believe that a game could change a country. This video edit is the release of the jersey from the main sponsor, Castle Free.

×
ALTRON - THERE WHEN IT MATTERS
JSE-listed Altron is bringing its brand promise ‘there when it matters’ to life with a television commercial which details the intricate relationship between human beings and technology.

The film takes the viewer through the life stages of a young girl called Lerato, showcasing how technology is so intertwined with our everyday lives that it is largely invisible, working in the background. The viewer is led to see – from Lerato’s birth, doing homework on a computer, learning to drive, to a career in photography, getting married and starting her own family – that we cannot live without technology.

The film breaks away from the traditional form of creative visual interactions with consumers in that it is not about product offerings, or Altron’s services. Instead, it is an emotive storytelling concept that delicately portrays a relatable home environment and shows how family life and technology are intertwined.

Using the magical technique of misdirection, the viewer is lulled into believing that Lerato’s life journey is narrated by her father, but later discovers that the storyteller is actually the technology which has always been behind Lerato’s life.





×
NEWS YOU NEED TO SEE
Physical violence and domestic abuse against women is the most widespread human rights abuse in South Africa. Making South Africa one of the top women abuse capitals of the world. POWA wanted to highlight the rampant violence against women that happens on a daily basis. Every four minutes a woman is abused, while three are killed by an intimate partner every day. That's 360 women daily. Our media maintains its veil of silence and these stories never make the news.

On the 22nd of March 2018, the day after Human Rights Day, POWA launched a new national newspaper, "The Daily Abuse – News you need to see", which documented real abuse stories from the day before.

The Daily Abuse made headlines across the country, featured on online news sites, prominent TV shows, live radio shows, articles, blogs and trended on Twitter. It got the country talking about why media shuns away from this crisis.



×
#NOTHINGTOCORRECT
“Corrective” rape is a hate crime in which a victim is raped because of their gender identity. The goal is to reinforce societal norms, and turn the victim heterosexual by punishing them for their “abnormal” sexual behaviour.

STATISTICS

Although statistics for “corrective” lesbophobic rape have not been compiled nationally, one support group in Cape Town told ActionAid researchers in 2009, that they deal with 10 new cases every week.

PROBLEM

Due to homophobia and heteronormativity, hate crimes based on sexuality are not recognised by authorities (as opposed to race, gender, class, age, etc.). There have been well over 30 lesbians murdered in South Africa, in the last 15 years, due to their sexual orientation. However, violence against the LGBTQ community in South Africa is still seldom reported. Survivors of “corrective” lesbophobic rape suffer from triple discrimination, for being female, black, and homosexual.

INTENT

To highlight the plight of affected victims, and raise awareness around their human right to love whomever they choose to. We propose further expanding the campaign beyond print, by identifying appropriate influencers, who’ll spark a conversation on social media using the hashtag:

#nothingtocorrect

×
LUCOZADE
BRIEF

Help differentiate Lucozade from the highly contested energy drinks category by educating consumers on its glucose energy RTB.

INSIGHT

The advent of bad reports about sugar is raising anxiety in concerned consumers' minds, and natural-based benefits of glucose are still misunderstood. Also, caffeinated drinks are seen as an answer to rising energy demands by our market.

IDEA

The Energy To Do You — the assurance that comes with knowing that unlike other caffeine-based drinks, Lucozade's glucose-based energy is a healthier, sustainable alternative that allows consumers to be the best version of themselves. This Nigerian feature seeks to validate that notion and aspiration.
×
BAR ONE PEANUTS - GO NUTS
×
BARONE - AWESOME & ENERGY
BRIEF

Help Nestle’s mainstay local brand, Bar-One, regain its category status as a leading brand, and help boost sales.

INSIGHT

As a generalisation, men don’t indulge in chocolate as much as women do.

IDEA

Communicate Bar-One taste (with real chocolate, caramel & nougat) and its complimentary energy boost…viz Awesome & Energy.


×
KITKAT - HAVE A BREAK
×
KELLOGG’S ALL BRAN - 5 DAY PROMISE
×
TRANSMEDIA STORYTELLING FOR LAPA PUBLISHERS: SNYDOKTER
THE CHALLENGE

Our client, LAPA, wanted maximum exposure for their new online bookstore. But in a world filled with online bookstores, how do you make an Afrikaans publishing house stand out from the crowd?

THE APPROACH

We created a campaign focused on the one thing the market had in common – Afrikaans literature – and gave them the opportunity to become the main character in a novel. We approached the well-known author, Leon van Nierop, to write the novel while the lead character would still be determined by an online campaign. People completed tasks on social media to solve the mystery around the

disappearance of a missing plastic surgeon, and the story that unfolded in this digital world became the backbone of the real novel.

THE IMPACT

The website’s maximum daily traffic grew by 132%, with massive free PR created online, on radio and in print, resulting in a return of investment in free PR of 1:7. Three people and their real lives were written into the Afrikaans novel, which would end up being the number-one bestseller for two weeks and in the Top 10 for four, outselling the mass-marketed 50 Shades of Grey countrywide for two weeks.
ENGLISH
AFRIKAANS


click to scroll
click to scroll down
HI.
This is my resume page. Browse away.



PERSONAL INFO
My name is Johannes Frederik de Beer aka Hannes, I was born in 1988 in South Africa. I received my Bachelors of Arts in Visual Communication from The Open Window in 2011. I've had the opportunity to work at some of the Top advertising agencies in South Africa and worked on multiple global accounts including Nestle, Ford, Adidas, Mars & Visa. I've got 8 years of advertising experience and I love to dabble in UX/UI and coding. I currently work at Impact BBDO in Dubai leading creative for some of our blue chip clients. If you want to chat you can phone (+971527805051) or email me.


AWARDS
2020 - Caples - Silver : Mobile
2020 - Caples - Silver : Integrated
2020 - Caples - Silver : Integrated
2020 - Caples - Bronze : Innovation
2020 - Caples - Bronze : Digital B to C
2020 - Caples - Bronze : Creative Use of Data
2020 - Caples - Bronze : Ambient, Guerilla and OOH
2020 - Caples - Bronze : Ambient, Guerilla and OOH
2020 - d&ad - shortlist : Film - craft
2020 - New York Festivals Advertising Awards - Gold : Film - TV/Cinema
2020 - New York Festivals Advertising Awards - Gold : Banks: Commercial + Retail
2020 - New York Festivals Advertising Awards - Silver : Branding
2019 - Cannes Shortlist
2019 - Silver Loerie Award
2019 - Loerie Finalist
2019 - Silver Loerie Award
2019 - Silver Pendoring - Film
2019 - Craft Gold - Cinematography
2019 - Craft Certificate - Direction
2019 - Craft Certificate - Performance
2018 - Top 20 Art Directors, Loerie Rankings
2018 - Gold Assegai Award
2018 - Gold Promax Award
2018 - Cannes Silver Lion
2018 - Cannes Glass Lion Shortlist
2018 - Gold Loerie Award
2018 - Silver Loerie Award
2014 - Grand Prix Loerie
2013 - Silver Loerie Award
2013 - Silver Pendoring Award
2012 - 2x Golden Pendoring Awards
2010 - Top Student Achiever Award - Interactive Media Design
2010 - Top Student Achiever Award - Multimedia Design Technology


SOFTWARE
photoshop
illustrator
indesign
xd
zeplin
sketch



ADVERTISING

Etisalat - Happy Alphabet
Anghami - Violence Cover
Loto Lebanon - Dream Number
Snickers - Hunger Support
Nedbank - Secrets the Movie
Deezer - Memory Lane
Twix - Face Off
Altron - There when it matters
news you need to see
Deezer - Study
visa insiders
Castle Free - Madiba 100
Powa - #nothingtocorrect
Lucozade - Energy to do you
Barone - Go nuts
Barone - Awesome & Energy
Kitkat - have a break
All Bran - 5 day promise
Lapa - Transmedia storytelling
More coming soon




UI & FRONT-END